AICoin AI Reshapes Gaming: Google Cloud Exec Predicts Darwinian Studio Shakeup
Jack Buser, Google Cloud's global games director, forecasts a Darwinian reckoning for game studios as generative AI disrupts traditional production models. 'Some of these game companies will succeed, and some will not,' the 30-year industry veteran told Decrypt, noting this technological shift coincides with declining player engagement in new titles.
According to Google Cloud research, 90% of developers now deploy AI tools, accelerating what Buser describes as a revolution comparable to historic industry transformations. While critics raise concerns about job displacement, the executive positions AI as enabling 'living games' that evolve dynamically—a critical adaptation given that over half of all playtime occurs in titles older than six years.
